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THE WORLD OF ECLEKTIK · OUR VISUAL IDENTITY
THE LOGO
A silhouette in motion.
A philosophy of creation.
The “eclektik-mind” LOGO symbolically evokes the gyrating dance of the whirling dervishes which is practiced by the Sufis. Through the logo, you can indeed perceive the silhouette of a whirling dervish represented in a graphic and minimalist way.
01 / THE INSPIRATIONTHE DERVISHA dancing silhouette,
reduced to essential lines.03 / THE CENTRETHE HEARTAn inward journey.
A search for meaning.
reduced to essential lines.03 / THE CENTRETHE HEARTAn inward journey.
A search for meaning.
ECLEKTIK MIND
THE SYMBOL
02 / THE MOVEMENTTHE WHIRLINGA counterclockwise turn.
Body and mind in motion.04 / THE UNIVERSETHE CIRCLEGravitation, harmony
and the search for beauty.
Body and mind in motion.04 / THE UNIVERSETHE CIRCLEGravitation, harmony
and the search for beauty.
BEHIND THE LINES
What is the meaning of this inspiration?
A silhouette, distilled
The whirling dervish is the starting point of our visual identity. The logo translates this inspiration into a graphic and minimalist silhouette.
Movement with intention
By gyrating around themselves in a counterclockwise direction, they are effectively aiming at the heart through their spatial whirling.
Perseverance and surpassing oneself are part of the steps to be taken in trying to join this spiritual path where the mind and body surrender to free the soul.
The heart at the centre
The heart of man is at the center of divine creation!
This seemingly simple dance is in fact rich in meaning and invites us to philosophize on spiritual life.
A reflection of the universe
It is precisely a reference to the universe and to the gravitation of the planets around the sun, the circle being the perfect shape from which emanates the search for perfection and beauty.
FROM SYMBOL TO CREATION
This spiritual dance represents our philosophy
for creation and design process.